If you’re launching your story to the world you need to make sure your press material is up to scratch!
We work with you to take complex and difficult issues, help you find the news ‘peg’ and get your message across clearly, concisely and jargon free.
Those messages are then put through the mill to test how they stand up to scrutiny. Ideas can be challenged and any weaknesses and positive headlines identified. Message testing also offers the opportunity to find which stories work best and decide what changes are needed to create the most impact. It’s not just a headline that’s required – it’s a persuasive story.