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Off The Record
One of our most frequently asked questions is 'should I speak off the record?' And the plain and simple answer is 'NO'. Let me tell you about one of our clients. Before coming to us they went to a business awards dinner and spoke 'off the record'. The more the wine flowed, the more they spoke 'off the record' Two days later the entire conversation appeared in the business news.
Naturally that MD no longer trusted the press. However, had he understood the ground rules, that scenario would never have arisen. There is a temptation by some companies to want to manipulate the press and they mistakenly believe that there is a 'trade off' to be done. Our advice is – only divulge the information which you’re happy to have reported – and keep the rest under wraps.